Powerful patterns in punctuation – what it could mean for the future of marketing
"... Marketing efforts tend to be focused around images, videos, stories, and few people give a thought to the
role of the humble full stop or comma. Alex Darmon explains why
there’s more to punctuation than you might think. ..."
Can You Tell an Author’s Identity By Looking at Punctuation Alone? A Study Just Found Out.
"... according to a recent paper led by Alexandra N. M. Darmon of the Oxford
Centre for Industrial and Applied Mathematics, an author’s use of punctuation can be extremely revealing ..."
Unwordy Analysis: Can You Identify Authors by Their Punctuation?
"... can you identify who wrote a big chunk of text, if you remove all
the words and examine only the punctuation. This new study says that in many cases yes, you can ..."
Pull out all the stops: Textual analysis via punctuation sequences
"... Whether enjoying the lucid prose of a favorite author or slogging through some other writer's cumbersome,
heavy-set prattle (full of parentheses, em-dashes, compound adjectives, and Oxford commas)..."
Identifying an author by their punctuation
"... Neural networks and other machine learning approaches can often guess
who wrote a given piece of text by analyzing patterns in the way they use words.
But what about identifying an author by the punctuation they use instead?
University of Oxford researcher Alex Darmon (and coauthors) has a web app that
will compare the punctuation style of any writing sample to the authors in its database.
Who do you punctuate like? (details on arxiv here)..."
Getting to the top in a male-dominated industry
"... Alexandra Darmon, the first Data Scientist hired at Blenheim Chalcot, worked with
Researcher to develop AI-driven technology to help academics stay on top of the literature. Meanwhile, Dovile Hann, the CFO at Hive Learning, is transforming the way organisations train their staff and upskill their employees...."
Meet the A Team: Alexandra Darmon, Head of Data Science Research
"..Alexandra leads the research team with a focus on marketing measurement. She built and optimized Fospha’s Multi-Touchpoint Attribution (MTA) product using advanced Markov Chain theory and hidden Markov models. Using ‘linear regression’ and ‘casual models’ to build the Marketing Mix Modeling (MMM) product.."
Measurement & Attribution Masterclass - ClickZ
"... For the first time in an online microclass, Benjamin Royon, Marketing Science Partner at Facebook and
Alexandra Darmon, Head of Data Science Research at Fospha, an independent attribution and
data science company, are sharing their knowledge on marketing measurement and attribution. ..."
Connect Marketing Data Attribution - ClickZ
"... When it comes to marketing attribution, data science is the attempt to make
sense of all that wayward consumer path by using a growing arsenal of tools.
Alexandra Darmon, Head of Research at data-driven attribution company Fospha, says: ..."
"..they’ve created a web app that will compare the punctuation style of
any writing sample to the authors in its database, and of course it’s fun
to put in samples and get results..."